“The End of Real Estate Marketing As You Know It”

By Dave Beson
Dave Beson Seminars

Claim: Running ads or sending out brochures or other media about your great service is nowhere near as effective as actually having legendary products and serviced that your customers are willing to talk about.

What is our target in this seminar?
• To change marketing for results.
• The market is changing
• We have been like windmills or turnstiles in an automatic market.
• Now is the time to re-energize our marketing.
• Your experience is of increasing value in this market. You have never been worth more!
• To dispel the myth that marketing can be bought through slick brochures or catchy phrases.

Do you have a brand?
• Find people who want to buy and sell real estate
• Convincing them to do business with us!
• Human talents and technology can combine for super-success
• Helping you to reach “THE NEXT LEVEL”

E-Mail Campaigns
• Your original objective…
• Let’s re-examine our thinking…

Myths of real estate marketing:

1. Get a new customer at an early age and you’ll have them for life. Not true unless you keep giving them a reason to remember you and to come back.
2. Increasing market share should be done in the high season. Not true because everyone ramps up advertising in the busy season. Build market share by advertising and promoting when others cut back. You’ll stand out. THAT’S RIGHT NOW!!!
3. If you think you’re going to fail you will. You must take action in accordance with your beliefs. Perhaps failing is easier than succeeding, but you must hold the idea and take appropriate action.

“Anything works…nothing doesn’t.”
“If you think you can’t, then you can’t!”
“Impossible takes longer!”
"Most of the things worth doing in the world had been declared impossible-- before they were done.“

How to prepare for any market!
Top Ten Reasons….To Work with YOU!
How to overcome the excuses for failure.

6 Ways:
1. Win buyers and sellers – UCA
2. Keep them as clients for life –
3. Get buyers to stick to you like glue – personal power and follow-up
4. Why sellers need you more than ever
5. Inventory shortages
6. Have fun every day and drive competition CRAZY!

A Call to Action!