How to Turn a One-Time Buyer Into a Customer for Life!

Dave Beson, CRS, GRI
Dave Beson Seminars

Do you feel like you’re staring over every January? Ever wish things would get easier so you could take a breather? During today’s session, Dave will show you that CRM – Client Relationship Management – really means “Clients Remember ME!” We’ll also learn how to reduce rejection, marketing cost, and commission objections while fattening your bottom line!

“Living the Dream…”

• What are the odds the average real estate agents have set themselves up for early retirement?

• What are the chances agents have given memorable service?

• How long can we expect our customers to remember?

• What does it cost us every time our customers forget us?

Your “X” Factor –

• Something EXTRA

• True passion, dedication to mastery

• Value adds

• Willing to follow-up and fix what’s broken…including the relationship.

Ramping Up Your “X FACTOR: CSR Determines Your Income

• Cost of providing the best service adds to your cost – but also to your volume.

• If your margin is a little lower and your volume is a lot higher, you’ll bring more $$ to the bottom line.

• You’ll be in business longer because you’ve helped more people who are happier.

THE GAP

• 80% of customers are relatively satisfied with their REALTOR, but only 8% repeat!

• The gap is futility or a potential for you

• If you can get your customers to be VERY SATISFIED! You’ll prosper.

• Raving fans: 100% plus 1% extra!